DIGITAL HOROLOGY:
HIGH END CGI & MOTION DESIGN
Elevating luxury watchmaking through cinematic storytelling, advanced 3D design, and visual effects.
Crafted in the heart of Switzerland.
IWC - PORTUGIESER
A TRIBUTE TO ETERNITY
In close collaboration with the IWC Creative Center, we crafted the launch film for the Portugieser Eternal Calendar, a masterpiece of horology designed to capture the very essence of eternity.
To match the scale of this extraordinary timepiece, the film features an exclusive, custom-produced soundtrack by Academy Award-winning composer Hans Zimmer, elevating the visual journey to match the watch’s profound complexity.
SCORE
Behind the scenes with Hans Zimmer, composing the score for the IWC Portugieser brand film.
WATCH ASSET
Highly detailed, animation-ready 3D assets with precise texturing and look development.
SHOWROOM
The launch film seamlessly integrated into the physical booth design at Watches and Wonders.
Artists: Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli
Created at PULK
Client: IWC Schaffhausen
IWC Art Direction: IWC Creative Center
Music: Hans Zimmer
Sound Design & Music Edit: Echoic
IWC - INGENIEUR
TIMELESS ENGINEERING
In close collaboration with the IWC Creative Center, we crafted the launch film for the all-new IWC Ingenieur Automatic 40.
Tasked with bringing this high-precision timepiece to life, we focused on the physical essence of its engineering. The film serves as a visual exploration of form and material, meticulously capturing the journey from raw stainless steel to the intricate, final details of the finished watch.
Design & Animation - Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli
Created at PULK
Audio by Echoic Audio
IWC - CERAMICS WOODLAND
WOODLAND
In collaboration with the IWC Creative Center, we developed the launch film and promotional assets for the IWC Pilot’s Watch TOP GUN Ceramic Woodland edition.
We crafted the visual narrative around the collection's unique Pantone color profile, opening with a dynamic, ceramic powder explosion that gives birth to the case. A key highlight of the film was bringing the textile strap to life, procedurally weaving the fabric into existence thread by thread to elevate raw material craftsmanship into a visual story.
BREAKDOWN
Artists: Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli
Created at PULK
Client: IWC Schaffhausen
IWC Art Direction: IWC Creative Center
Sound Design: Echoic
IWC - CERAMICS LAKE TAHOE
LAKE TAHOE
In collaboration with the IWC Creative Center, we developed the launch film and promotional assets for the IWC Pilot’s Watch TOP GUN Ceramic Lake Tahoe edition.
We crafted the visual narrative around the collection's unique Pantone color profile, capturing a stark, atmospheric winter landscape dominated by elements of ice and snow to frame the timepiece. A core focus of the project was the meticulous, high-end visualization of the ceramic case's manufacturing process, elevating raw engineering into a definitive visual narrative.
Artists: Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli
Created at PULK
Client: IWC Schaffhausen
IWC Art Direction: IWC Creative Center
Sound Design: Echoic
AUDEMARS PIGUET - ROYAL OAK SAND GOLD
SAND GOLD
We teamed up with Take Time Films to create the introductory sequence for Audemars Piguet's Royal Oak Sand Gold.
Tasked with showcasing the elemental birth of this proprietary gold alloy, we engineered a visual narrative that transitions from raw elements into the refined geometry of the iconic case. The resulting CGI blends seamlessly with the live action cinematography, perfectly aligning with the timepiece's unique aesthetic identity.
AD - Thibault Vallotton
DOP - Gabriel bonnefoy
MOCO - Take Time Films
Music - Pavillon
CGI - Roman Kälin | PULK
Set design - Vincent Thibault
WATCH REEL
ROMAN KAELIN
Feldstrasse 133
8004 Zürich
Switzerland
+41(0)786384626
contact@romankaelin.com
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