IWC Ceramics Lake Tahoe | CGI

IWC - CERAMICS LAKE TAHOE

LAKE TAHOE

In collaboration with the IWC Creative Center, we developed the launch film and promotional assets for the IWC Pilot’s Watch TOP GUN Ceramic Lake Tahoe edition.

We crafted the visual narrative around the collection's unique Pantone color profile, capturing a stark, atmospheric winter landscape dominated by elements of ice and snow to frame the timepiece. A core focus of the project was the meticulous, high-end visualization of the ceramic case's manufacturing process, elevating raw engineering into a definitive visual narrative.

CREDITS

Direction & Production: Roman Kaelin
Artists: Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli
Created at PULK
Client: IWC Schaffhausen
IWC Art Direction: IWC Creative Center
Sound Design: Echoic

BACK TO WORK

Skoda – Enyaq RS

Original Source – A Force of Nature

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ROMAN KAELIN

Feldstrasse 133
8004 Zürich
Switzerland
+41(0)786384626
contact@romankaelin.com