IWC Ceramics Woodland | CGI

IWC - CERAMICS WOODLAND

WOODLAND

In collaboration with the IWC Creative Center, we developed the launch film and promotional assets for the IWC Pilot’s Watch TOP GUN Ceramic Woodland edition.

We crafted the visual narrative around the collection's unique Pantone color profile, opening with a dynamic, ceramic powder explosion that gives birth to the case. A key highlight of the film was bringing the textile strap to life, procedurally weaving the fabric into existence thread by thread to elevate raw material craftsmanship into a visual story.

BREAKDOWN

CREDITS

Direction & Production: Roman Kaelin
Artists: Roman Kaelin, Florian Baumann, Linus Schneider, Gianluca Ravioli
Created at PULK
Client: IWC Schaffhausen
IWC Art Direction: IWC Creative Center
Sound Design: Echoic

BACK TO WORK

IWC – Ingenieur

Audemars Piguet – Royal Oak Sand Gold

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ROMAN KAELIN

Feldstrasse 133
8004 Zürich
Switzerland
+41(0)786384626
contact@romankaelin.com