ON - CYCLON
INFINITE RUNNING
In collaboration with On, we engineered the launch film for Cyclon, the brand's first fully circular running shoe.
Tasked with visualizing a zero-waste lifecycle, the film serves as a dynamic exploration of continuous transformation. The narrative tracks the inception of the shoe from its raw, bio-based origins through its active usage cycle, seamlessly capturing the moment it is recycled and reformed into an entirely new performance product.
ROMAN KAELIN
Feldstrasse 133
8004 Zürich
Switzerland
+41(0)786384626
contact@romankaelin.com
© Roman Kaelin
All rights reserved