TENA Ditch the Itch | CGI

TENA - DITCH THE ITCH

SOOTHING SOFTNESS

Partnering with AMV BBDO, we explored the world of TENA to define a completely new visual language for their product launch.

Our focus was on creating a highly refined, elegant aesthetic that seamlessly blends form and function. Through a series of soothing, organic simulations and soft animations, the film balances abstract art direction with a clear showcase of the product’s core features.

RND & BREAKDOWN

CREDITS

Direction & Production: Roman Kaelin
Artists: Roman Kaelin, Thomas Stocker, Deny Fousek
Created at PULK
Client: Tena
Agency: AMVBBDO
Sound Design: Thomas Stocker

BACK TO WORK

Amaize

IWC – Portugieser

GET IN TOUCH

ROMAN KAELIN

Feldstrasse 133
8004 Zürich
Switzerland
+41(0)786384626
contact@romankaelin.com